By Roy Trakin, Hollywood Reporter | Jonathan Mayers, a concert promoter who co-founded the music festivals Bonnaroo and helped create Outside Lands as a principal at Superfly Entertainment, has died at the age of 51. The cause of death is as yet unknown.
The news arrives as the Bonnaroo Music and Arts Festival is set to kick off on June 12 with headliner Luke Combs. The three-day musical gathering continues through June 15.
The New York City native founded Superfly Presents as a marketing and event company in 1996 with partners Kerry Black, Rick Farman and Richard Goodstone, co-creating events such as the Outside Lands Music and Arts Festival with Another Planet Entertainment and Bonnaroo, held on a 700-acre farm in Manchester, Tennessee since 2002.
Mayers’ first job was working with New Orleans’ legendary Tipitina’s and the city’s Jazz Fest. Superfly then went on to stage its first concert with the Meters, Maceo Parker and Rebirth Brass Band during Mardi Gras.
Mayers partnered with AC Entertainment’s Ashley Caps, Paradigm agent Chip Hooper and Red Light manager Coran Capshaw to launch Bonnaroo. Featuring headliners like Phish’s Trey Anastasio and members of the Grateful Dead and annually drawing crowds of more than 70,000, it has become the model for the modern music festival.
> > > > > > > > > >
Go here to read more about Mr. Mayers:
https://www.msn.com/en-us/music/news/jonathan-mayers-concert-promoter-and-bonnaroo-co-founder-dies-at-51/
# # # # #
Bonnaroo co-founder Jonathan Mayers dies aged 51, days before 2025 festival
By Kevin E.G. Perry, The Independent