Photo: Scooter Braun | By Maria Sherman, Associated Press | Scooter Braun is one of the most recognizable names in the music business for his singular work as an executive and entrepreneur. He’s managed many of your favorite artists, propelling the likes of Justin Bieber to stratospheric fame, and earned the ire of Taylor Swift and her legions of fans for his business practices.
On Friday, rumors circulated online that Justin Bieber was leaving Braun, his longtime manager — and the man credited with discovering him. In the days that followed, speculation grew, and media outlets began reporting that some of Braun’s other hype-profile clients like Ariana Grande, and Demi Lovato were also parting ways with him — all of which has yet to be confirmed.
Braun hasn’t issued a public statement, but did tweet in jest, writing “Breaking news… I’m no longer managing myself.”
As the story continues to unfold, here’s everything we know — and everything we don’t — about what’s going with Scooter Braun and his powerful client roster.
Without confirmation from artists, their teams, or Braun himself, changes to Braun’s roster are conjectural. AP reached out to every artist listed as being managed under Braun’s company, SB Projects, on their official website and only heard back from a select few.
A person familiar with SB Projects’ business dealings, who was not authorized to speak publicly, told the AP the artists on the company’s roster have day-to-day managers who are not Braun, and he consults with them. The person noted that no single person would be able to manage his roster of some of the biggest names in music on their own.
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Read more here including “What does a music manager do?”:
https://apnews.com/article/scooter-braun-what-to-know-d5669e8b0fe641dd268c2e2cf88b0e24
[Thanks to Alex Teitz for contributing this article! http://www.femmusic.com]
Photo: Scooter Braun | https://www.facebook.com/scooterbraunprojects/
What’s Going On With (Music Manager) Scooter Braun’s Artist Roster?
