Interesting Bits|

During the CBS Morning interview with Coldplay on July 6, 2022, Chris Martin mentioned that they are helping the hard-of-hearing/deaf community by providing “SubPacs” during their concerts. So we checked it out! SUBPAC is a patented tactile audio platform that combines hardware, software and advanced materials to deliver deeply immersive and nuanced bass with far more resolution and range than traditional speakers and headphones.

3 Layers of Immersion
● Haptics – Receptors on skin register vibrations on surface.
● Interoception – Receptors in muscle detect subtle change in force and pressure.
● Bone Conduction – Vibrations pulse through bones to the inner ear and are sensed as hearing.

The SUBPAC provides a deeper, more intense connection with your music. Your body resonates with the music, as if you were in the prime location: live at a festival, a concert, club or theater.

Already used in thousands of studios of the foremost music producers and sound designers around the world, SUBPAC is being recognized as a paradigm shift in understanding and experiencing sound.

▪ Portability
The SUBPAC gives you a full range, portable production solution anywhere, anytime.

▪ No External Noise
The SUBPAC is silent to the outside world. You will not get noise complaints, allowing you to create for longer, later into the night.

▪ Save Your Hearing
Feeling sound puts less stress on your most valuable asset – your ears. With the SUBPAC you can produce/mix for longer at lower levels.

▪ Unrivaled In-studio Monitoring
SUBPAC is the most consistent and accurate bass monitoring solution on the market.

▪ Full Frequency On-stage Monitoring
SUBPAC is the perfect complement to in-ear monitoring, giving you the complete frequency spectrum for onstage monitoring.

▪ Room Issues
SUBPAC takes the guesswork out of mixing low frequencies. The room you are in and its effect on bass frequencies is no longer an issue.

▪ Inspiration
By physically feeling your music, your level of inspiration will be heightened – in the studio, on the plane, in your hotel room and on the stage.

▪ Translation
How does your bass translate between sound systems? “What does my mix sound and feel like in a club or on a gaming rig?” Accurate tactile monitoring of low frequencies – SUBPAC – is the answer.

Low frequency information is sent to the SUBPAC which converts it to high fidelity, powerful, nuanced physical bass that acts on 3 layers of immersion.

https://subpac.com/ | https://feel.subpac.com/creators/

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Coldplay Aims to Promote Togetherness for Hard-of-Hearing Fans at Concerts

By Tori B. Powell / CBS News / CBS Mornings | Sign language interpreters, light shows and technology intended to broaden the experience for those hard of hearing are some of the elements that the band Coldplay incorporates in their concerts to create a more inclusive audience experience. The seven-time Grammy Award-winning British rockers are currently on tour with shows scheduled across the world.

“It’s incredible that people are coming,” guitarist Jonny Buckland told “CBS Mornings” co-host Nate Burleson. “If we have one aim, it’s the feeling of togetherness.”

On their current tour, the band has begun offering a device called a SUBPAC, which is a wearable audio system that allows people to feel the bass through vibrations.

“Music is waves,” drummer Will Champion said. “You can hear them but also feel them as well.”
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