By Nadia Khomami, The Guardian | South by Southwest, the creativity festival based in Austin, Texas, that has hosted the likes of Barack Obama, Mark Zuckerberg and Amy Winehouse, is launching a London edition next year.

Known as SXSW, the multi-day event, which has been running for almost four decades, celebrates new ideas and innovators across the culture, science and tech industries.

Over the course of a week in June, SXSW London will take over dozens of venues, galleries, clubs and spaces in Shoreditch, east London. It will feature speeches, music, tech, gaming and screen showcases, as well as host arts, design and fashion exhibitions and immersive experiences.

“As a lifelong fan of SXSW, I truly believe that it’s more than an event – it’s a movement, a platform where the world’s greatest minds, musicians and motivators come to share their passion and their vision of the future,” said Randel Bryan, the managing director of SXSW London.

“SXSW London will build on Austin’s incredible legacy, presenting an event that underpins why SXSW is the go-to destination for professionals and creatives seeking meaningful connections, unexpected experiences and ideas that can help shape the world.

“SXSW London will also provide a platform for the next generation of creative talent and we will be working hard to ensure that opportunities for learning, employment and community uplift are at the heart of everything we do.”

Since its founding in 1987, SXSW has hosted leading speakers and participants across a multitude of disciplines, including Christiane Amanpour, Deepak Chopra, Mark Cuban, Melinda Gates, Dave Grohl, Sadiq Khan, Steven Spielberg, the Duchess of Sussex and Tilda Swinton.
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[Thanks to Alex Teitz for contributing this article!]

Photo: SXSW crowd | from the SXSW Festival Facebook page

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