By Chris Willman, Variety | Spotify announced Wednesday that Taylor Swift‘s “The Tortured Poets Department” has become the first album in the app’s history to pick up a billion streams in a single week. And it did that with still a couple of days left to go in the seven-day period in question.
The previous high-water mark for most album streams in a week belonged to Swift’s last all-new release, “Midnights,” in October 2022. Spotify did not release a specific figure when it announced at the time that “Midnights” had broken the record, but observers adding the numbers through publicly available Spotify data at the time estimated the figure to be in the 700,000s.
That “Tortured Poets” is setting new Spotify records five days into its run is not a surprise. Previously, the DSP had announced that the album had surpassed 300 million streams in just its first day out.
Overall sales-and-streaming figures won’t become official till the chart week wraps up at the close of day Thursday and Luminate reports results on Sunday. But projections are that the new album will easily surpass 2 million in album-equivalent units, which would be the highest numbers by far for any album since Adele released “25” nine years ago.
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Go here to read more on Taylor’s record breaking project:
https://variety.com/2024/music/news/spotify-taylor-swift-billion-streams-week-album-tortured-poets-1235980864/
[Thanks to Alex Teitz for contributing this article! http://www.femmusic.com]
Photo: Tortured Poets
Taylor Swift’s ‘Tortured Poets’ Becomes First Album to Get One Billion Streams on Spotify in a Single Week
