NEW YORK (AP) — Just one retail chain was enough for Taylor Swift to have the top-selling book last week and the biggest publishing launch of 2024.
According to Circana, Swift’s “Eras Tour Book” sold 814,000 copies over the Thanksgiving holiday weekend. Circana tracks around 85% of the print market, but the “Eras” numbers are more precise: Swift sold the book exclusively through Target, which launched the “Eras” tie-in on Black Friday.
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Read more on this record-breaking event here:
https://apnews.com/article/taylor-swift-eras-book-sales-2024-record-40605042af98eac2e9a7897a4bc2d73
Photo: Taylor Swift book – World KC
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