The Richie Furay Band (from his website) His EPK is GREAT!
By Melanie Kealey, Bandzoogle | There are many different types of people that will visit your music website. Your fans might go to your website to read your latest news, or to buy your new music. You can also use your website to compile promotional material about your career, and your music, for the media to peruse.
Creating an EPK on your website is a surefire way to make sure your audience finds what they are looking for, whether it’s a music supervisor, talent buyer, or blogger.
What is a band EPK?
An EPK, or electronic press kit, is a digital version of a promotional package that musicians used to mail out to venues, festivals, or talent buyers. EPKs are regularly used as a general online resume that sums up a musician’s career to date. A band can use their EPK to help with booking shows, generating buzz around an upcoming album release, and as a way to share music with bloggers and journalists.
When you create a band EPK, you’ll want to make it easy to promote and send out to radio, industry, and venue bookers. With this in mind, a great spot to make your EPK is on your own music website. That way, you can send out the dedicated page link with everything needed to promote your show, or your new album.
What should be in a band EPK?
An effective band EPK should include everything the press needs, from your official bio, to promotional photos, press, awards, and music. The idea behind an EPK is to create a seamless way for the press or industry to easily access all of the assets they might need to highlight your new music or project.
You’ll want to create a band EPK that showcases your musical career, and tells your story. This should be paramount in every element that you include, from your images to the songs that you add.
Now that you have an idea of what a band EPK is and what it’s used for, here is a list of the 8 things you need to include in yours!
1. Your musician bio
2. Promotional photos
3. Music
4. Video
5. Press and reviews
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Read the WHOLE article here – there are descriptions and details involved:
https://bandzoogle.com/blog/the-8-things-that-should-be-in-every-band-s-digital-press-kit?pc=musicconnection15&utm_source=musicconnection&utm_medium=email&utm_campaign=partners