By David Salazar, Fast Company | A new partnership between BandLab Technologies and Sony is set to bring users production tools that are aimed at making independent musicians competitive with big-budget artists. Starting this summer, the BandLab app will integrate Sony’s spatial sound technology, 360 Reality Audio, directly into its song-creation app—allowing the songwriters and producers who use it to build immersive songs on their smartphones, using any headphones.
“A lot of these creators don’t have access to expensive equipment and gear,” says Jordy Freed, who leads brand, business development and strategy for Sony’s personal entertainment business. “When we look at 360 [Reality Audio] and some of the other technologies we’ll integrate, we’d be doing a disservice to current and future trends of music creation and listening if we didn’t open this up” to more people.
Executives from both companies say the features that BandLab will add to the app in the coming months are just the start of a broader partnership between the companies that positions Sony and its personal entertainment business—which encompasses its consumer and professional audio businesses—as a ground-floor partner to BandLab’s 100 million–strong user base.
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Go here to read more about how this initiative can help YOU:
https://www.msn.com/en-us/news/technology/sony-s-new-partnership-with-music-making-app-bandlab-could-help-100m-artists-keep-up-with-big-label-acts/
This post originally appeared at fastcompany.com
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