Are you a musician eager to enhance your online presence locally but unsure where to start with your marketing? In this course, we’ll introduce you to the fundamentals of Search Engine Optimization (SEO), a powerful tool for helping you get discovered online. Whether you’re a solo artist, band, or in the early stages of your career, this class will show you techniques to optimize your website and social media for local visibility, making it easier for fans, venues, and industry professionals to find you. Throughout the course, we’ll break down SEO concepts in a way that’s simple and tailored to your needs as an artist. You’ll learn about keyword research, keyword targeting strategies, and how to use online content to connect with your audience and grow your fanbase. By the end of the course, you’ll have actionable steps you can apply right away to improve your online presence. No prior SEO experience is needed—just a passion for your music and a willingness to learn!
In this course, you will learn:
SEO Basics: An introduction to key SEO concepts and why they matter for musicians, including keywords (as well as long-tail keywords), search intent, meta descriptions/titles, and media optimization.
Local SEO Strategies: How to target local fans and venues with citations, local listings, and backlinks to maximize your presence in your community.
Optimizing Your Website & Social Media: Simple steps to enhance your online platforms, making them easy for people to find and engage with. This includes page speed optimization, URL structures, etc.
Keyword Research: How to choose the right keywords that potential fans and industry professionals are searching for.
Content that Drives Engagement: How to create content that not only showcases your music but also encourages people to follow and share.
Tracking Your Progress: An overview of tools to help you track your SEO efforts and continue improving, such as Moz, Ahrefs, SEMRush, and your website’s analytics.
Date: Saturday, May 3, 2025, 10:30 am-noon
Location: Performance High Denver, 3101 Walnut St, Denver CO 80205
COMBO supporters get in for just $7 with THIS PROMO LINK.
https://performancehigh.opus1.io/w/class-and-inside-track?promoId=f183e2c2-e084-4df7-8496-ca66a96bcff3
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How to Tell If Your DIY Music Marketing Is Actually Working
Date: Saturday, May 17, 2025, 10:30am-noon
Location: Performance High Denver, 3101 Walnut St, Denver CO 80205
As an independent musician, you’re probably already putting time and effort into promoting your music. But how can you tell if your marketing strategies are actually working? In this course, we’ll explore the key performance indicators (KPIs) that every artist should be tracking to measure the success of their DIY marketing efforts. From traditional marketing metrics to digital tools, we’ll cover the data points that matter most for growing your fanbase, increasing engagement, and driving your career forward. In this class, you’ll learn how to analyze and understand your marketing results in a way that empowers you to make informed decisions. Whether you’re focused on social media engagement, streaming numbers, website traffic, or ticket sales, we’ll break down what each metric means and how to use it to adjust your approach. By the end of the course, you’ll have the knowledge to assess your marketing performance effectively, make smarter choices, and see measurable results. No prior marketing experience is expected or required.
In this course, you will learn:
What KPIs Are: An introduction to the most important metrics for tracking your marketing success, such as click-through rate, page views, session duration, conversion rate, and traffic sources.
How to Interpret Your KPIs: How to analyze engagement, reach, and growth to see what’s resonating with your audience.
Website Analytics: Using tools like Google Analytics to track your website’s traffic, conversions, and user behavior.
Email Marketing & Fan Engagement: Understanding open rates, click-through rates, and other email marketing metrics to improve your connection with fans.
Adjusting Your Strategy: How to use data to refine your approach and continue growing your audience.
COMBO supporters get in for just $7 with THIS PROMO LINK.
https://performancehigh.opus1.io/w/class-and-inside-track?promoId=f183e2c2-e084-4df7-8496-ca66a96bcff3
Adrienne Osborn
303-819-0595
Performance High