Photo: Bad Bunny | By Mike Hladik, Men’s Journal | NFL commissioner Roger Goodell is apparently not entertaining any of the backlash relating to the league’s decision to enlist Bad Bunny to be the halftime performer at Super Bowl LX this coming February.
The NFL announced last month that Bad Bunny, known as “The King of Latin Trap,” would headline the Super Bowl show. The Bayamon-born rapper is the first Latin male artist to earn the honor.
“What I’m feeling goes beyond myself,” Bad Bunny said in a statement when the news was revealed. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
However, the NFL’s announcement drew criticism from a variety of places, including a league legend, as well as a number of conservative voters and pundits who did not appreciate Bad Bunny’s past criticism of President Donald Trump and decision to skip the United States on his recent tour due to fear of ICE raids.
Nevertheless, Goodell stood by the choice while speaking with media at the fall league meetings in New York Wednesday.
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Super Bowl LX is set for Sunday, Feb. 8, 2026 at Levi’s Stadium in Santa Clara, California.
Bad Bunny: The Beginnings of a Latin Star
Slide show | By ShowbizzDaily.com | https://www.ShowbizzDaily.com
Who is Bad Bunny?
Bad Bunny, born Benito Antonio Martínez Ocasio, is one of the most influential Latin artists of the 21st century. Known as “El Conejo Malo,” he revolutionized reggaeton and Latin trap with his unique style, bold lyrics, and eccentric fashion sense. He’s not only a singer but also a cultural icon, breaking barriers in music, gender norms, and even professional wrestling.
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The Stage Name
The origin of his stage name is almost comical. A childhood photo of him dressed as a bunny for Easter — looking anything but happy — went viral among friends. He embraced the nickname “Bad Bunny” as an alter ego, representing the mix of innocence and rebellion that later defined his career.
Breaking records with ‘YHLQMDLG’
In 2020, he dropped his second album, ‘YHLQMDLG’ (‘Yo Hago Lo Que Me Da La Gana’ which translates to ‘I Do Whatever I want), which became the highest-charting all-Spanish-language album in Billboard 200 history at the time. With hits like “Safaera” and “Yo Perreo Sola,” the album turned into a cultural movement. By the end of that year, Spotify announced him as the most-streamed artist worldwide with over 8.3 billion streams.
More Than Music
Bad Bunny’s journey from a small town in Puerto Rico to global superstardom shows how authenticity can shake an industry. He redefined what it means to be a Latin artist, breaking language barriers and genre rules. Whether through music, fashion, or activism, his beginnings already hinted at the global force he would become.
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View the whole slide show here:
https://www.msn.com/en-us/music/news/bad-bunny-the-beginnings-of-a-latin-star/