By Harriet Sherwood, The Guardian | While some believe that the king of rock’n’roll may celebrate his 89th birthday next week propping up the bar of the Heartbreak Hotel, the rest of us will have to make do with an Elvis Presley hologram show in 2024.
Elvis Evolution, an “immersive concert experience” using AI and holographic projection, will premiere in London in November, with shows also planned in Las Vegas, Tokyo and Berlin.
The technology will create a life-size digital Elvis from thousands of his personal photos and home-video footage. The hologram will perform in a celebration of the star’s life and musical legacy after a deal between Authentic Brands Group, the owners of the Elvis Presley estate, and Layered Reality, a British immersive entertainment company.
Andrew McGuinness, chief executive of Layered Reality, said: “Elvis Evolution is a next-generation tribute to the musical legend that is Elvis Presley.
“Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it
“It’ll be a memory-making experience that will be a bucket-list item for Elvis fans and admirers around the world; people can step into the world of Elvis, walk in his shoes and celebrate his extraordinary musical legacy.”
The show will also offer an after-party Elvis-themed bar and restaurant on site at the central London location, with live music, DJs and performances.
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Read the rest of the story here and more of the “benefits” attendees will enjoy:
https://www.theguardian.com/music/2024/jan/04/elvis-evolution-hologram-show-london-premiere
By Harriet Sherwood | @harrietsherwood
[Thanks to Alex Teitz for contributing this article! http://www.femmusic.com]
Photo: Elvis on Sirius radio poster
Return of the King: Elvis Hologram Show to Premiere in London
