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If you’re working on your music publicity campaign for the first time, it can be unbelievably confusing to determine who to contact for what. Maybe you want someone who will premiere your next single. You look at the “contact us” page on the blog’s website and see a long list of people. Your first instinct may be to contact everyone until you receive a response. Not so fast. Not only will that aggravate the people you contact, it will also waste your time and potential opportunities in the future with that blog.
Here’s a quick and easy cheat sheet of who you should email when faced with a long list of contacts and general confusion of where to start.
1. News editor
News editors cover any news announcements. These are typically album or single release announcements, major tour information, or a general news announcement they feel is newsworthy. This is also often the person who handles premieres at an outlet. You’ll need to look at the site under the news section to see what types of bands that person covers. If you’re a small band and he or she only covers major artists, you’re better off looking at another contact.
2. New music editor
The new music editor is much like the news editor, except his or her sole focus is on music and, as the name implies, only newly released material is of importance. You would handle this much like you would the news editor.
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9. Writer
The writer at an outlet is solely writing articles. You should look and see what style of music that person covers and whether you’re a fit. If you can find the contact information, this person can often be a great starting point to pitch. This is because the writer may not be as inundated with requests as an editor and you’re able to make your pitch more personalized.
Before contacting anyone at a blog, you want to start by making sure the blog is right for you. If you’re hip-hop and trying to contact a blog that only does folk, no matter who you contact at that outlet, they won’t be interested. By targeting the right outlet and the right person for what you’re requesting, you’ll exponentially increase your chances of interest and coverage.
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http://blog.sonicbids.com/musicians-how-to-target-the-right-contact-at-a-media-outlet
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