COMBO Presented this First! How to Make and Fund Music Videos

Screen shot of Toni Basil in her music video for Mickey (YouTube)

HollyFY | In some cases, music videos can pay for themselves. Learn about Machine learning algorithms. How TikTok & YouTube machine learning algorithms work means you need to have an active channel replenished with new content. If you don’t, you risk reducing the potential virality of your videos. Thus, you need to have a steady flow of content. That means not just “official” music videos with high production values, but lyric videos with just the words (karaoke), vertical videos for Spotify and iPhones, and behind‑the‑scenes footage.

How much do music videos cost?

While it’s possible to do a microbudget music video with only creativity and an iPhone, most professional budgets range from $80,000 to north of $500,000. Budgets don’t include the artists’ glam teams and transportation costs, because that can easily double the cost depending on the artist. For example: the stylist can be $50,000, and worldwide superstars like Beyoncé and Drake are easily spending a million‑plus on videos.

Economics and funding of music videos

Many industry experts have shifted their perception of music videos. Music videos are now seen less as promotions of intellectual property and more as manifestations of that IP. Typically, labels front the money for music video production. Since record labels are the beneficiaries of the royalties that come from those videos, it’s usually their obligation to pay for them. Artists who are not signed need to be self‑financed. Apple’s funded a bunch of videos, Spotify less so, and both TikTok / YouTube are doing some funding of content by partnering with select artists.

Another source of funding can be making use of product placement, sometimes subtly, sometimes blatantly. Sometimes as little as $5,000 and as much as hundreds of thousands of dollars, depending on the brand integration, distribution, and the artist. Brand dollars are more important than ever to record labels and artists. It allows them to make more and better videos C and for that consideration they like to showcase brands in the very best possible light.

Step‑by‑step guide how to make a music video.

• Use a single that is planned for future release. Pick a track from an album where you had a great music video idea for in the past, even if that track wasn’t originally planned as a single.
• Start small. For every minute of a song in a music video, it can take a crew anywhere from 2‑10 hours of shooting, editing, and finishing. The longer you take, the greater your risk of abandoning the project.
• Casting the film crew and getting equipment:
• Camera person: 1 or more individuals
• Lighting person for all indoor shots: 1 individual
• Actor(s): the number of individuals varies based on what kind of video you seek to create
• Director: 1 individual that everyone clearly acknowledges as “in charge”
• Band members: this should be obvious, but make sure that all your members are on board and able to commit to their scheduled shooting days

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