As an independent musician, you’re probably already putting time and effort into promoting your music. But how can you tell if your marketing strategies are actually working? In this course, we’ll explore the key performance indicators (KPIs) that every artist should be tracking to measure the success of their DIY marketing efforts. From traditional marketing metrics to digital tools, we’ll cover the data points that matter most for growing your fanbase, increasing engagement, and driving your career forward. In this class, you’ll learn how to analyze and understand your marketing results in a way that empowers you to make informed decisions. Whether you’re focused on social media engagement, streaming numbers, website traffic, or ticket sales, we’ll break down what each metric means and how to use it to adjust your approach. By the end of the course, you’ll have the knowledge to assess your marketing performance effectively, make smarter choices, and see measurable results. No prior marketing experience is expected or required.
Date: Saturday, May 17, 2025, 10:30am-noon
Location: Performance High Denver, 3101 Walnut St, Denver CO 80205
In this course, you will learn:
What KPIs Are: An introduction to the most important metrics for tracking your marketing success, such as click-through rate, page views, session duration, conversion rate, and traffic sources.
How to Interpret Your KPIs: How to analyze engagement, reach, and growth to see what’s resonating with your audience.
Website Analytics: Using tools like Google Analytics to track your website’s traffic, conversions, and user behavior.
Email Marketing & Fan Engagement: Understanding open rates, click-through rates, and other email marketing metrics to improve your connection with fans.
Adjusting Your Strategy: How to use data to refine your approach and continue growing your audience.
COMBO supporters get in for just $7 with THIS PROMO LINK.
https://performancehigh.opus1.io/w/class-and-inside-track?promoId=f183e2c2-e084-4df7-8496-ca66a96bcff3
Adrienne Osborn
303-819-0595