By Janelle Borg, Guitar World | Fender is joining the growing list of music companies and organizations providing relief to musicians in the L.A. area who have been severely impacted by the wildfires, a tragedy that has now entered its [ninth] day.
“We are devastated by the fires continuing to rage across Los Angeles – a city that many of our employees and artist communities call home,” posted the guitar giant on its official website.
“As a Southern California guitar-maker for over 75 years, we are struggling to process what our diverse and deep-rooted music scene has lost. We grieve alongside you.
“We know how important music is – not just to an artist’s livelihood, but to every player’s health and happiness. If you are a musician who has lost an instrument or gear we invite you to submit details on this page. We will respond and help replenish requests to the best of our abilities.”
According to a statement later posted on social media, Fender is initially committing $100,000 to these efforts. To benefit from this initiative, impacted musicians need to fill out a form on Fender’s website, including a description of the items lost – ideally with serial numbers – and a biography, alongside personal details.
> > > > > > > > > >
Aside from Fender, Guitar Center has also launched an initiative to replace music gear destroyed by the wildfires, while MusiCares, the NAMM Foundation, and the Sweet Relief Musicians Fund are among the many organizations providing immediate financial assistance to L.A.-based musicians and music industry professionals.
> > > > > > > > > >
To read the rest, go here:
https://www.msn.com/en-us/money/companies/fender-launches-initiative-to-replace-instruments-and-gear-destroyed-by-l-a-wildfires/
If you know of a musician in the fire-affected area, please pass this info onto them.
Photo: Fender guitar