Encanto cover | By Ashley Spencer, New York Times | “A seven-foot frame! Rats along his back!” a curly-haired teenager draped in a cloak lip-syncs for the camera. “I associate him with the sound of falling sand,” a busy mom nods appreciatively, bopping along with a vacuum as she embarks on a kitchen dance break.
“I’m sorry, mi vida, go on!” a pair of sisters screech, perilously off-key.
“Encanto” cautioned against talking about Bruno, but a whole lot of people are obsessed with a song about him.
Since that animated Disney film opened in theaters in November and arrived on Disney+ on Christmas Eve, its playful song “We Don’t Talk About Bruno” has steadily grown into an international hit. Unlike most Disney breakouts, “Bruno” is not a wistful hero’s solo or a third-act power ballad. It’s a Broadway-style ensemble track that revels in gossip about a middle-age man.
Yet the song recently topped the Spotify, Apple Music and iTunes charts in the United States, reached No. 1 on the global YouTube music videos chart and currently sits at No. 5 on the Billboard Hot 100 — the first original song from a Disney animated film to rank that high since the “Frozen” anthem “Let It Go” in 2014. Other “Encanto” tracks, like “Surface Pressure” and “The Family Madrigal,” are also rising. And this week, the film’s soundtrack bumped Adele’s “30” from the top spot on the Billboard 200.
“Bruno” has been bolstered by its popularity on TikTok, where tribute clips from the likes of that cloaked teenager, those screeching sisters and that bopping mom have racked up millions of views.
“I could look at the TikToks all day,” one of the “Encanto” directors, Jared Bush, said in an interview. “Everyone is finding a different entry point, whether it’s a specific moment or character dynamic. There’s something in it for everybody and, honestly, it’s just delicious.”
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Read the full story here:
https://www.nytimes.com/2022/01/13/movies/disney-encanto-talk-about-bruno.html
We’re Going to Talk About ‘Bruno,’ Yes, Yes, Yes
