Poster for the documentary Supermensch Shep Gordon
Alice Cooper: “Tickets to rock concerts were priced to pack the hall—five dollars was tops!” “In November of that year, Warner Bros. released the next Alice Cooper album, Muscle of Love. It was their second album in less than a year. That was how it was done back then: a constant treadmill of touring, writing songs, recording them, and touring some more. Recordings made the big money, not touring. The touring was to promote the records and boost sales. Tickets to rock concerts were priced to pack the hall—five dollars was tops. So depending on the size of the hall, after all the expenses, after everyone else got their cut of the proceeds, the band might make a few thousand dollars. This is a major reason bands started touring to larger and larger venues in the 1970s. It was an economic necessity.”
– Shep Gordon (Longtime friend and Manager of 47 years)
Excerpt of http://www.supermensch.com/untold-alice/